![]() View-MasterĪ live-action movie based on the View-Master toy is somehow also happening at MGM. If "Barbie" is a hit, could Mattel find similar success with a movie based on American Girl dolls? It was a "Saturday Night Live" sketch, but it could become a reality, as a live-action American Girl movie has been in the works at MGM since 2019. "American Girl is a beloved, story-driven franchise lending itself perfectly to a feature film," Mattel CEO Ynon Kreiz said. Then we came up with something … emotional and grounded and gritty." American Girl Mattel described it as a "high-throttle action film," and according to The New Yorker, Abrams said, "For a long time, we were talking to Mattel about Hot Wheels, and we couldn't quite find the thing that clicked, that made it worthy of what Hot Wheels - that title - deserved. ![]() Abrams' production company Bad Robot will produce. "To take the classic Rock 'Em Sock 'Em game, with Mattel as my partner, and align it with the kind of world-building, franchise-making success we have had with Universal is truly exciting," Diesel said, while Mattel Films producer Robbie Brenner promised it will be a "thrilling action adventure for the whole family to enjoy." Hot WheelsĪ live-action movie based on Hot Wheels has been in the works since 2019, and in 2022, Mattel confirmed that J.J. Diesel is set to produce and star, while "Rampage" co-writer Ryan Engle reportedly penned the screenplay. Vin Diesel is teaming up with Mattel Films and Universal for a live-action movie based on Rock 'Em Sock 'Em Robots, which will follow a "father and son who form an unlikely bond with an advanced war machine," Deadline reported in 2021. ![]() Barbie is in cinemas now.But can any of these projects be nearly as successful as "Barbie," "Transformers," or "The Lego Movie," or is there a limit to Hollywood's ability to create hit films out of products with virtually no story attached? We'll find out soon enough, but these are some of the most notable - and slightly ridiculous - upcoming movies based on toys: Rock 'Em Sock 'Em Robots The Beanie Bubble is on Apple TV+ from Friday, July 28 at 5pm AEST. "It's almost as if the rule is, the more commercialised it is, the more artistic credibility you have to give it to make sure it's a success." And you have to make sure the script plays on sophisticated themes, and you write the hell out of it," he adds. "Therefore, you have to get a very well-known, powerful, arthouse, feminist director to make the Barbie movie. It's elevating all these available products into genuine, multidimensional brands." But, is it still art?įerrier warns that to offset the crass commercialism of a brand-inspired movie, you have to inject as much artistic or creative integrity into the story as possible. "The Barbie brand can now be monetised and sold as experiences, as well as movie tickets and dolls. You can buy a Barbie-branded product in almost every category, from burgers and bubble teas to electric toothbrushes and nail polish. The Barbie movie has exploded in brand collaborations. ![]() That's more potent today because we have media fragmentation, and fragmentation of everything."īy building a story around a brand, studios and companies such as Mattel can also expand that positive association in myriad ways through merchandising and marketing. "Now you can resurrect those feelings and have a mass communal experience again. ![]() "In the 1980s, you had toys and media properties that cut right through culture that everybody participated in," he says. "They offer collective communal experiences at a scale that is very, very hard to do today." ![]()
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